Though many journalists already have personal profiles on Facebook, public Pages enable them to build a professional presence, opening them up to readers beyond Facebook’s 5,000 friend limit and, importantly, helping them to separate their professional presence from their personal on the site.
"10 Best Practices for Social Media" is designed as a framework to help editors form their own policies. In addition to brief explanations about why each theme is included, the white paper includes "teachable moments" illustrating the lurking dangers for journalists who get it wrong.
Media Cloud is an open source, open data platform, just relaunched by the Berkman Center at Harvard University, designed to let scholars, journalists and anyone interested in the world of media ask and answer quantitative questions about media attention.
Personalization is quickly becoming a key concept in the world of online news. A new study discovered, however, that most readers are reluctant to actively personalize content, preferring to let someone else do the editorial selection.
Ready for the buzzwords? Here you go. Zaarly is proximity-based, real-time and buyer-powered. According to Zaarly founder Bo Fishback, you can’t do any one of these really well without doing all of them together
What is a “cash-gift network,” you ask? Essentially, your bank will recruit you to shop with a retailer, and in exchange for your patronage, you’ll get free cash to spend as you’d like. In this schematic, the merchants cover the costs of redeemed cash-gifts. Banks make a percentage of each cash-gift purchase, which is also paid by the merchant.
Whatever the case, for me and many, many others, so goes the quality of the restaurants, so goes Groupon. Without them, the service would likely collapse. Which is why, I think, Groupon is dashing headlong into mobile.
Unlike Groupon and the hundreds of clones sprouting up all around it, Group Commerce is building a white-label platform that can be used by publishers and media companies that have traditionally been in the local commerce business, but have been left out of the Groupon phenomenon.
Facebook uses an algorithm it calls EdgeRank to determine which pieces of content a user should see in his/her default News Feed. This is important to ecommerce marketers, because to maximize the visibility of your Facebook Page updates, there is a degree of News Feed Optimization (NFO) that you should perform.