If you’re an online retailer, you care about reducing your shopping cart abandonment rate. ‘Nuff said. The following are 10 no-brainer ways to turn abandoned carts into completed orders.
Over the next 4 posts we’ll dive a little deeper and look at some of the issues you should consider when proceeding to develop a mobile application for your store. In this post we’ll look at 8 things you should carefully consider and evaluate before committing to your developing your first mobile app.
Aside from “doing nothing,” retailers have 2 options when considering mobile commerce: building an application (or “app”), or creating a website specifically for mobile devices. As Graham Charlton of Econsultancy has observed in the UK, some etailers are opting to bypass the mobile optimized website and go straight to a mobile app. This post continues the conversation and examines the differences of each and how you might choose between them.