Could video be a solution for increasing web traffic? Apparently so, according to Poynter, which cites The Miami Herald as the example for how a newspaper can use digital video to the advantage of driving web traffic, which in turn drives viewers to the paper's website, which in turn could lead to generating more revenue. Last year The Herald saw a 25-percent increase in video traffic, second to traffic behind articles.
A new report from digital marketing firm Webtrends examined Facebook ad campaigns and the “cost per fan,” or the ad spend required to acquire fans, among different industries. The good news for media companies is that they typically spend less acquiring Facebook fans than companies in most other industry sectors.