For small businesses, the appeal of location-based services is obvious: There’s an opportunity both to draw in new customers and forge deeper connections with existing ones. But the vast majority of small businesses haven’t taken advantage of location-based services. Here are five that have.
A new survey released this week by hyperlocal network Topix says what is increasingly clear in every new data that emerges: ad dollars are shifting to local, and of that, most are going online. The Topix survey of ad agencies found 90% said they are buying more local ads (“geographically-targeted”) than they ever have.